Blue Star is India’s largest central airconditioning company with an annual turnover of Rs 2800 crores, a network of 32 offices, 7 modern manufacturing facilities, over 2000 dealers and around 2500 employees.
It fulfils the airconditioning needs of a large number of corporate, commercial and residential customers and has also established leadership in the field of commercial refrigeration equipment ranging from water coolers to cold storages. The Company also offers comprehensive Electrical Contracting and Plumbing & Fire Fighting Services. Blue Star’s other businesses include marketing and maintenance of hi-tech professional electronic and industrial products.
Blue Star has business alliances with world renowned technology leaders such as Rheem, USA; Hanbell, Taiwan; Hitachi, Japan; Midea, China; Information Security Systems, Thales, UK; E’s Inc, Japan; Carel, Italy; GREE, China and many others, to offer superior products and solutions to customers.
The Company has manufacturing facilities at Thane, Dadra, Bharuch, Himachal, Wada and Ahmedabad which use state-of-the-art manufacturing equipment to ensure that the products have consistent quality and reliability.
Blue Star primarily focuses on the corporate and commercial markets. These include institutional, industrial and government organizations as well as commercial establishments such as showrooms, restaurants, banks, hospitals, theatres, shopping malls and boutiques. The Company has started pursuing the residential segment with its wide range of sleek and contemporary Room ACs. In accordance with the nature of products and markets, business drivers, and competitive positioning, the lines of business of Blue Star can be segmented as follows:
Electro Mechanical Projects And Packaged Airconditioning Systems
This comprises central and packaged airconditioning, electrical, plumbing, fire-fighting and industrial projects. The central and packaged airconditioning business involves design, engineering, manufacturing, installation, commissioning and support of large central airconditioning plants, packaged airconditioners and ducted split airconditioners. In addition to this, Blue Star promotes after-sales service as a business, by offering several value added services in the areas of upgrades and enhancements, LEED consultancy for Green Buildings and total facility management services. The Company offers ISO-certified service solutions to various customer segments and has a 24X7 customer call desk. Blue Star is present right from understanding the customer requirement to hassle-free project execution and committed after-sales service i.e. throughout the life cycle of the airconditioning system
The Company also executes building electrification contracting projects and offers expertise in the areas of electrical design and engineering, supply and installation of entire power systems as well as liasioning, approvals, commissioning and asset management.
Blue Star has extended its mechanical contracting offering to include plumbing and fire fighting projects. With this, Blue Star has developed capabilities for executing integrated MEP (Mechanical, Electrical and Plumbing) projects.
Blue Star offers a wide range of contemporary window and split airconditioners. The Company also manufactures and markets a comprehensive range of commercial refrigeration products and services that cater to the industrial, commercial and hospitality sectors. These include water coolers, bottled water dispensers, deep freezers, cold storages, bottle coolers, ice cube machines and supermarket refrigeration products and eutectic freezers.
Professional Electronics And Industrial Systems
For over five decades, the Electronics Division has been the exclusive distributor in India for many internationally renowned manufacturers of hi-tech professional electronic equipment and services, as well as industrial products and systems. The Company has carved out profitable niches for itself in most of the specialized markets it operates in, such as such as Industrial Products and Systems, Non Destructive Testing, Testing Machines, Data Communication Products & Services, Testing and Measuring Instruments and Healthcare Systems.